Breaking down the average portfolio mix by investor age (2024)

Over time, a person’s financial portfolio changes over time alongside income, expenses and retirement horizon. But by how much? In what ways?

Specifically, what does the average investor’s financial portfolio look like broken down by age and asset allocation? To find out, we decided to dig into our platform data.*

Portfolio size by age

It’s not surprising that as investors age, the size of their portfolio grows, on average, until they reach retirement age. At this point, the size of the average financial portfolio starts to slowly decline. Things get interesting when we delve into how the average investor’s portfolio assets are allocated.

According to anonymized data from Empower Personal DashboardTM, younger investors in their 20s place a higher percentage of their assets in cash (31.5%) than any other age group except retirees in their 70s (34.9%), 80s (39%) and 90s (41.7%). The median cash balance in the portfolios of those in their 20s is $39,785. Investors in their 30s keep 27.7% of their portfolio assets in cash (median cash balance: $59,081).

This large cash holding may be due to younger investors’ relative inexperience and potential risk aversion. However, by keeping so much of their financial assets in low-yielding cash instruments like savings and money market accounts, young investors may be missing opportunities to take advantage of long-term compounding to help grow their portfolios.

Stock allocations by age

Young and middle-aged investors keep a relatively high percentage of their portfolio assets in stocks.

Investors in their 20s, 30s and 40s all maintain about a 41% allocation of U.S. stocks and 9% allocation of international stocks in their financial portfolios.

Age

U.S. stocks

International stocks

20s

$76,824

$9,429

30s

$139,639

$22,452

40s

$253,942

$43,357

Investors in their 50s and 60s keep between 35% and 39% of their portfolio assets in U.S. stocks and about 8% in international stocks.

Age

U.S. stocks

International stocks

50s

$372,364

$64,477

60s

$356,845

$65,559

Older investors in their 70s and over keep between 31% and 33% of their portfolio assets in U.S. stocks and between 5% and 7% in international stocks.

Age

U.S. stocks

International stocks

70s

$247,645

$39,774

80s

$196,042

$24,795

90s

$145,292

$13,183

Home country bias by age

Home country bias refers to investors’ tendency to favor companies from their own country over those from other countries or regions. Home country bias is a worldwide phenomenon because investors tend to value local companies and brands over foreign ones.

Investors in their 20s, 30s and 40s maintain a high percentage of U.S. stocks relative to stocks from other regions (89%, 86% and 85%, respectively). Investors in their 50s and 60s are slightly more geographically diversified, with between 84% and 85% of their stock exposure in the U.S.

Older investors tend to be among those with the highest home country bias. Investors in their 80s have 88.7% of their stock exposure in the U.S., and investors in their 90s have 91.6% of their stock exposure in the U.S.

Age

U.S. stocks

International stocks

20s

89.07%

10.93%

30s

86.14%

13.85%

40s

85.41%

14.58%

50s

85.24%

14.76%

60s

84.48%

15.52%

70s

86.16%

13.83%

80s

88.77%

11.22%

90s

91.68%

8.31%

Bond and alternative asset allocations by age

Younger investors hold a much lower percentage of their portfolio assets in bonds than middle-aged and older investors. Those in their 20s, 30s and 40s all have a bond allocation (both domestic and international) of less than 6%.

While investors in their 50s have a total bond allocation (domestic and international) of 8.9%, the total bond allocation of investors in their 60s is 13.1%.

For older investors, bond allocations are as follows:

Age

U.S. bonds

International bonds

70s

11.39%

2.04%

80s

11.05%

1.81%

90s

9.97%

1.32%

Meanwhile, the average allocations and median amounts of alternative assets in financial portfolios according to age are as follows:

Age

Median allocation of alternatives

Percentage of alternatives in overall portfolio

20s

$2,968.90

3.30%

30s

$5,863.29

3.25%

40s

$11,628.84

3.38%

50s

$18,104.35

3.48%

60s

$20,007.25

3.76%

70s

$14,360.66

3.74%

80s

$8,733.45

3.48%

90s

$4,227.52

3.17%

Tips for improving your portfolio mix

Asset allocation

An important aspect of creating a financial portfolio that helps generate sustainable long-term returns is choosing the right asset allocation based on your investing goals, time frame and risk tolerance. Your portfolio should be well-diversified, with the appropriate mix of assets across the main asset classes of stocks, bonds, cash alternatives and alternative investments.

Portfolio rebalancing

It’s also important to review your financial portfolio periodically and rebalance when needed. Over time, market movements can shift your asset allocation so it is no longer in line with your objectives.

For example, when stock prices rise, stocks might make up a higher percentage of your portfolio than you intend. To bring your portfolio back into balance, you could sell some of your stock positions and use the proceeds to purchase assets in other classes, such as cash alternatives and bonds.

Portfolio monitoring

It's important to regularly monitor the performance of your portfolio holdings. Be sure to assess your risk tolerance, consider your target asset allocation based on that risk level and retirement horizon, and compare your current portfolio to your target. This helps ensure you’re staying on track with the portfolio that meets your needs.

Breaking down the average portfolio mix by investor age (2024)

FAQs

Breaking down the average portfolio mix by investor age? ›

Investors in their 20s, 30s and 40s all maintain about a 41% allocation of U.S. stocks and 9% allocation of international stocks in their financial portfolios. Investors in their 50s and 60s keep between 35% and 39% of their portfolio assets in U.S. stocks and about 8% in international stocks.

How do you split a portfolio by age? ›

The Rule of 100 determines the percentage of stocks you should hold by subtracting your age from 100. If you are 60, for example, the Rule of 100 advises holding 40% of your portfolio in stocks. The Rule of 110 evolved from the Rule of 100 because people are generally living longer.

What is the recommended investment mix by age? ›

The common rule of asset allocation by age is that you should hold a percentage of stocks that is equal to 100 minus your age. So if you're 40, you should hold 60% of your portfolio in stocks. Since life expectancy is growing, changing that rule to 110 minus your age or 120 minus your age may be more appropriate.

What is a good portfolio mix for a 70 year old? ›

At age 60–69, consider a moderate portfolio (60% stock, 35% bonds, 5% cash/cash investments); 70–79, moderately conservative (40% stock, 50% bonds, 10% cash/cash investments); 80 and above, conservative (20% stock, 50% bonds, 30% cash/cash investments).

What is the 60 40 portfolio rule? ›

Once a mainstay of savvy investors, the 60/40 balanced portfolio no longer appears to be keeping up with today's market environment. Instead of allocating 60% broadly to stocks and 40% to bonds, many professionals now advocate for different weights and diversifying into even greater asset classes.

What is the 70 30 portfolio strategy? ›

A 70/30 portfolio is an investment portfolio where 70% of investment capital is allocated to stocks and 30% to fixed-income securities, primarily bonds.

What is 80 20 rule in portfolio management? ›

In investing, the 80-20 rule generally holds that 20% of the holdings in a portfolio are responsible for 80% of the portfolio's growth. On the flip side, 20% of a portfolio's holdings could be responsible for 80% of its losses.

What is the ideal portfolio mix? ›

If you are a moderate-risk investor, it's best to start with a 60-30-10 or 70-20-10 allocation. Those of you who have a 60-40 allocation can also add a touch of gold to their portfolios for better diversification. If you are conservative, then 50-40-10 or 50-30-20 is a good way to start off on your investment journey.

What is the 70% rule investing? ›

Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home. The ARV of a property is the amount a home could sell for after flippers renovate it.

What is the 75 25 rule in investing? ›

There are many types of asset allocations. The 60/40 allocation tends to be used the most, with 60% of a portfolio directed to stock holdings and 40% of the portfolio containing bonds. Then there is the 75/25 asset allocation. This strategy means the investor puts 75% of their capital into stocks and 25% into bonds.

What is a good asset allocation for a 75 year old? ›

Retirement: 70s and 80s

Sample Asset Allocation: Stocks: 30% to 50% Bonds: 50% to 70%

What is the best mix for a retirement portfolio? ›

Some financial advisors recommend a mix of 60% stocks, 35% fixed income, and 5% cash when an investor is in their 60s. So, at age 55, and if you're still working and investing, you might consider that allocation or something with even more growth potential.

What is an aggressive portfolio allocation? ›

A standard example of an aggressive strategy compared to a conservative strategy would be the 80/20 portfolio compared to a 60/40 portfolio. An 80/20 portfolio allocates 80% of the wealth to equities and 20% to bonds compared to a 60/40 portfolio, which allocates 60% and 40%, respectively.

What is Warren Buffett's 90/10 rule? ›

Warren Buffet's 2013 letter explains the 90/10 rule—put 90% of assets in S&P 500 index funds and the other 10% in short-term government bonds.

What is the 5 portfolio rule? ›

This rule suggests that investors should not allocate more than 5% of their portfolio in any one stock or investment. The idea behind this rule is to limit the potential risk to the overall portfolio if one investment does not perform as expected.

What is the 3 portfolio rule? ›

The three-fund portfolio consists of a total stock market index fund, a total international stock index fund, and a total bond market fund. Asset allocation between those three funds is up to the investor based on their age and risk tolerance.

How should my portfolio be divided? ›

What Are the Rules of Thumb for Developing a Diversification Strategy? First, set aside enough money in cash and income investments to handle emergencies and near-term goals. Next, use the following rule of thumb: Subtract your age from 100 and put the resulting percentage in stocks; the rest in bonds.

How should a portfolio be split? ›

A diversified portfolio should have a broad mix of investments. For years, many financial advisors recommended building a 60/40 portfolio, allocating 60% of capital to stocks and 40% to fixed-income investments such as bonds. Meanwhile, others have argued for more stock exposure, especially for younger investors.

What is the ideal portfolio split? ›

If you are a moderate-risk investor, it's best to start with a 60-30-10 or 70-20-10 allocation. Those of you who have a 60-40 allocation can also add a touch of gold to their portfolios for better diversification. If you are conservative, then 50-40-10 or 50-30-20 is a good way to start off on your investment journey.

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